Pricing your first product without a pricing team

Most first-time founders underprice. They worry that a high price will scare customers away, when the real risk is learning nothing because nobody has had to make a decision.

A simple starting point

• Estimate what the problem costs your customer each month
• Start at a fraction of that, then round up rather than down
• Offer one plan, not three, until you know who buys

Raise prices on purpose

Raise prices for new customers every few months until you hear real pushback. Keep early customers on their original price; they took a risk on you.