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Founder StoriesIssue Nº195 min read
How Kitebase closed its first round
Tunde Adeyemi on investor matching, the objection that nearly ended the round, and what he would do differently.
Fundup Club Editorial
Kitebase went into Demo Day with a working product, a handful of paying customers and no investor relationships. Six weeks later the round was closed.
Without Fundup Club, Kitebase would never have closed a single round.
The objection
Nearly every investor asked the same question: why would customers switch from what they already use? Tunde stopped answering it in the meeting and started answering it in the deck, with three customer stories on a single slide.
What he would do differently
Start investor conversations earlier, long before asking for money. The investors who led the round were the ones who had watched Kitebase improve month after month.