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CloudForge

In the cohort

Build faster, scale smarter: internal platforms without a platform team

B2B software / SaaSFundraiseUnited Kingdom
Active users
3.9K
Paying customers
86

The problem

Engineering teams of 20–200 people spend a fifth of their time on deployment pipelines and cloud set-up instead of the product they sell.

The solution

CloudForge gives every team a ready-made deployment platform on their own cloud account: environments, pipelines and cost limits in one afternoon.

Who it's for

Software companies with 20–200 engineers and no dedicated platform team.

Market

Bottom-up: about 75,000 customers like this in United Kingdom and nearby, worth roughly $200 million a year at our prices.

Competition and edge

What people use today

Mostly spreadsheets, phone calls and doing nothing. The established suppliers sell to large organisations and are too expensive and too slow to set up for the customers we serve.

Why this team wins

Alex led infrastructure at two scale-ups and has run platforms serving a billion requests a day, so the team knows the buyers by name. Nikhil built the core technology, and the first customers came by referral.

Headline metric

3,900 active users, growing 11% a month

The team

Alex knows the customer and has sold to them before; Nikhil has built this kind of system at scale. We have worked side by side since before CloudForge had a name.

Worked together
6–12 months
Hiring
A senior engineer and our first customer-success hire.

About the founder

Alex Carter

Founder & CEO · London, United Kingdom · 8 years of experience

Alex led infrastructure at two scale-ups and has run platforms serving a billion requests a day. Started CloudForge in 2024 and works on it full-time from London.

LinkedIn

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