Finlit

The problem

Teenagers leave school without knowing how interest, tax or a payslip work, and the lessons that exist are worksheets they ignore.

The solution

Finlit teaches money through a game where students run a household for a simulated year, with lessons mapped to the national curriculum.

Who it's for

Secondary schools and youth programmes.

Market

Bottom-up: about 120,000 customers like this in South Africa and nearby, worth roughly $160 million a year at our prices.

Competition and edge

Headline metric

31,000 active users, growing 14% a month

The team

Thabo knows the customer and has sold to them before; Zanele has built this kind of system at scale. We have worked side by side since before Finlit had a name.

Worked together

More than 3 years

Hiring

A senior engineer and our first customer-success hire.

About the founder

Thabo Molefe

Founder & CEO · Cape Town, South Africa · 9 years of experience

Thabo worked in retail banking and volunteered teaching budgeting in township schools. Started Finlit in 2025 and works on it full-time from Cape Town.

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