Homestead

The problem

Renters pay on time for years and still have no credit history, so they pay higher rates when they finally apply for a loan.

The solution

Homestead verifies rent payments from the renter's bank and reports them to the credit bureaus each month.

Who it's for

Renters aged 22–40 with a thin credit file.

Market

Bottom-up: about 105,000 customers like this in Canada and nearby, worth roughly $200 million a year at our prices.

Competition and edge

Headline metric

15,600 active users, growing 13% a month

The team

Ethan knows the customer and has sold to them before; Meera has built this kind of system at scale. We have worked side by side since before Homestead had a name.

Worked together

6–12 months

Hiring

A senior engineer and our first customer-success hire.

About the founder

Ethan Clarke

Founder & CEO · Vancouver, Canada · 6 years of experience

Ethan worked in credit risk at a bank and rented for eleven years. Started Homestead in 2025 and works on it full-time from Vancouver.

LinkedIn