Routewell

The problem

Courier companies plan routes on software that ignores how drivers really work, so drivers reorder stops and a fifth of deliveries arrive late.

The solution

Routewell learns from each driver's past rounds, plans routes they accept, and re-plans on the road when a stop fails or traffic builds.

Who it's for

Regional courier and grocery delivery fleets with 20–500 vehicles.

Market

Bottom-up: about 60,000 customers like this in Brazil and nearby, worth roughly $240 million a year at our prices.

Competition and edge

Headline metric

3,400 active users, growing 10% a month

The team

Rafael knows the customer and has sold to them before; Beatriz has built this kind of system at scale. We have worked side by side since before Routewell had a name.

Worked together

1–3 years

Hiring

A senior engineer and our first customer-success hire.

About the founder

Rafael Almeida

Founder & CEO · São Paulo, Brazil · 5 years of experience

Rafael managed a 300-van delivery depot before studying operations research. Started Routewell in 2024 and works on it full-time from São Paulo.

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