Tallybook

The problem

Market traders keep sales in notebooks or their heads, so they can't prove income to get a loan and don't know which goods make money.

The solution

Tallybook records a sale from a photo or a voice note, shows daily profit and builds the income record that lenders ask for.

Who it's for

Informal traders and small shop owners with a smartphone.

Market

Bottom-up: about 45,000 customers like this in Ghana and nearby, worth roughly $200 million a year at our prices.

Competition and edge

Headline metric

67,000 active users, growing 9% a month

The team

Kwame knows the customer and has sold to them before; Efua has built this kind of system at scale. We have worked side by side since before Tallybook had a name.

Worked together

6–12 months

Hiring

A senior engineer and our first customer-success hire.

About the founder

Kwame Mensah

Founder & CEO · Accra, Ghana · 12 years of experience

Kwame spent six years lending to small traders at a microfinance bank. Started Tallybook in 2024 and works on it full-time from Accra.

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