Tidepool

The problem

Fish farmers lose a tenth of their stock each year to oxygen drops and disease that are spotted only when fish start to die.

The solution

Tidepool's buoy measures oxygen, temperature and feeding behaviour around the clock and warns the farmer hours before stock is at risk.

Who it's for

Salmon and trout farms with 4–40 pens.

Market

Bottom-up: about 60,000 customers like this in Norway and nearby, worth roughly $120 million a year at our prices.

Competition and edge

Headline metric

9 active users, growing 17% a month

The team

Ingrid knows the customer and has sold to them before; Henrik has built this kind of system at scale. We have worked side by side since before Tidepool had a name.

Worked together

1–3 years

Hiring

A senior engineer and our first customer-success hire.

About the founder

Ingrid Solberg

Founder & CEO · Bergen, Norway · 10 years of experience

Ingrid is a marine biologist who worked on fish health at an aquaculture company. Started Tidepool in 2025 and works on it full-time from Bergen.

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