GreenLoop

The problem

Small factories want rooftop solar but can't fund the upfront cost, and banks won't lend against a roof they don't understand.

The solution

GreenLoop installs and owns the panels, sells the power to the factory for 30% less than the grid, and handles maintenance for 15 years.

Who it's for

Manufacturers with 500–5,000 m² of roof and high daytime power use.

Market

Bottom-up: about 90,000 customers like this in Italy and nearby, worth roughly $240 million a year at our prices.

Competition and edge

Headline metric

1,240 active users, growing 12% a month

The team

Elena knows the customer and has sold to them before; Luca has built this kind of system at scale. We have worked side by side since before GreenLoop had a name.

Worked together

1–3 years

Hiring

A senior engineer and our first customer-success hire.

About the founder

Elena Rossi

Founder & CEO · Milan, Italy · 9 years of experience

Elena spent eight years financing wind and solar projects at a European energy company. Started GreenLoop in 2024 and works on it full-time from Milan.

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