

Rootcell
AppliedClimate & energy
Climate control software for small vertical farms
- Build MVP
- Singapore
- Founded Jun 2025
9 users8 customers

Wei Lin Tan, Arjun NairApplied Sep 28, 2026


Carbon accounts for small manufacturers, from their invoices
Big buyers now demand carbon figures from every supplier, and a small manufacturer has no staff or budget for a consultant to work them out.
Fernway calculates a company's emissions from its energy bills and purchase invoices and produces the report its customers ask for.
Manufacturers with 20–500 staff who supply large corporations.
Bottom-up: about 105,000 customers like this in United Kingdom and nearby, worth roughly $240 million a year at our prices.
What people use today
Mostly spreadsheets, phone calls and doing nothing. The established suppliers sell to large organisations and are too expensive and too slow to set up for the customers we serve.
Why this team wins
Oliver audited carbon reports for a consultancy for five years, so the team knows the buyers by name. Fatima built the core technology, and the first customers came by referral.
310 active users, growing 20% a month
Oliver knows the customer and has sold to them before; Fatima has built this kind of system at scale. We have worked side by side since before Fernway had a name.

Oliver Hughes
Founder & CEO · Manchester, United Kingdom · 5 years of experience
Oliver audited carbon reports for a consultancy for five years. Started Fernway in 2025 and works on it full-time from Manchester.
LinkedIn

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