Skip to content
All startups

NovaPay

In the cohort

Modern payments for a global world

FintechScaleUnited States
Active users
48K
Paying customers
2.1K

The problem

Small exporters lose 3–5% of every invoice to bank transfer fees and wait up to a week for money to arrive from overseas buyers.

The solution

NovaPay gives exporters local receiving accounts in 14 currencies and settles to their home bank the same day, for a flat 0.6% fee.

Who it's for

Exporters and online sellers with $200k–$20M in yearly cross-border sales.

Market

Bottom-up: about 30,000 customers like this in United States and nearby, worth roughly $80 million a year at our prices.

Competition and edge

What people use today

Mostly spreadsheets, phone calls and doing nothing. The established suppliers sell to large organisations and are too expensive and too slow to set up for the customers we serve.

Why this team wins

Sarah ran cross-border payments at a remittance company for seven years, so the team knows the buyers by name. Marcus built the core technology, and the first customers came by referral.

Headline metric

48,000 active users, growing 8% a month

The team

Sarah knows the customer and has sold to them before; Marcus has built this kind of system at scale. We have worked side by side since before NovaPay had a name.

Worked together
6–12 months
Hiring
A senior engineer and our first customer-success hire.

About the founder

Sarah Mitchell

Founder & CEO · New York, United States · 5 years of experience

Sarah ran cross-border payments at a remittance company for seven years. Started NovaPay in 2023 and works on it full-time from New York.

LinkedIn

More startups

  • Ledgerly

    In review

    Fintech

    Month-end close for agencies, done in a day

    • Traction
    • United Kingdom
    • Founded Mar 2024

    1.4K users140 customers

    Maya Rosen, Tom Achebe

    Applied Oct 3, 2026

  • Tallybird

    In review

    Fintech

    Bookkeeping over WhatsApp for market traders

    • Validate
    • Ghana
    • Founded Jun 2025

    2.3K users6 customers

    Kwame Mensah, Abena Owusu

    Applied Sep 29, 2026

  • Ledgerline

    Applied

    Fintech

    The accounts payable inbox that pays the right invoice once

    • Validate
    • Germany
    • Founded Jul 2025

    720 users48 customers

    Jonas Becker, Lena Hoffmann

    Applied Sep 28, 2026