Numa

The problem

Product teams record hundreds of customer interviews a year and use almost none of them, because nobody has time to go back through the recordings.

The solution

Numa transcribes every interview, groups what customers said by theme and answers questions with the exact quotes and clips as evidence.

Who it's for

Product and research teams at software companies with 50–2,000 staff.

Market

Bottom-up: about 45,000 customers like this in Canada and nearby, worth roughly $160 million a year at our prices.

Competition and edge

Headline metric

5,100 active users, growing 16% a month

The team

Hannah knows the customer and has sold to them before; Dev has built this kind of system at scale. We have worked side by side since before Numa had a name.

Worked together

More than 3 years

Hiring

A senior engineer and our first customer-success hire.

About the founder

Hannah Lindqvist

Founder & CEO · Toronto, Canada · 5 years of experience

Hannah ran user research at a design software company and interviewed more than 900 customers. Started Numa in 2024 and works on it full-time from Toronto.

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