Shelfsense

The problem

Independent grocers lose 8% of sales to empty shelves they only notice when a customer asks for something that has run out.

The solution

Shelfsense clips small cameras to existing shelves, spots gaps every ten minutes and sends staff a restocking list ordered by lost sales.

Who it's for

Independent grocers and small chains with 1–40 shops.

Market

Bottom-up: about 105,000 customers like this in Spain and nearby, worth roughly $120 million a year at our prices.

Competition and edge

Headline metric

180 active users, growing 13% a month

The team

Carmen knows the customer and has sold to them before; Pau has built this kind of system at scale. We have worked side by side since before Shelfsense had a name.

Worked together

1–3 years

Hiring

A senior engineer and our first customer-success hire.

About the founder

Carmen Ortega

Founder & CEO · Barcelona, Spain · 8 years of experience

Carmen ran three family supermarkets and studied computer vision at night. Started Shelfsense in 2025 and works on it full-time from Barcelona.

LinkedIn