Tendril

The problem

Fruit growers over-water by a third because they irrigate on a calendar, wasting water and washing away fertiliser they paid for.

The solution

Tendril's probes measure moisture at root depth and text the grower a daily irrigation plan for each block, with no network set-up.

Who it's for

Orchards and vineyards of 10–500 hectares.

Market

Bottom-up: about 45,000 customers like this in Israel and nearby, worth roughly $240 million a year at our prices.

Competition and edge

Headline metric

260 active users, growing 16% a month

The team

Noa knows the customer and has sold to them before; Eitan has built this kind of system at scale. We have worked side by side since before Tendril had a name.

Worked together

1–3 years

Hiring

A senior engineer and our first customer-success hire.

About the founder

Noa Friedman

Founder & CEO · Tel Aviv, Israel · 11 years of experience

Noa grew up in an orchard family and designed low-power sensors for seven years. Started Tendril in 2025 and works on it full-time from Tel Aviv.

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