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Solara Home

In review

Rooftop solar on a monthly plan, installed in a day

Climate & energyTractionPakistan
Active users
2.8K
Paying customers
2.8K

The problem

Households pay more each year for unreliable grid power, but a solar system costs a year's income to buy outright.

The solution

Solara Home installs panels and a battery for no money down and charges a monthly fee lower than the old electricity bill.

Who it's for

Home owners in cities with frequent power cuts and high tariffs.

Market

Bottom-up: about 30,000 customers like this in Pakistan and nearby, worth roughly $240 million a year at our prices.

Competition and edge

What people use today

Mostly spreadsheets, phone calls and doing nothing. The established suppliers sell to large organisations and are too expensive and too slow to set up for the customers we serve.

Why this team wins

Ayesha was an electrical engineer at a utility before selling solar door to door, so the team knows the buyers by name. Bilal built the core technology, and the first customers came by referral.

Headline metric

2,800 active users, growing 8% a month

The team

Ayesha knows the customer and has sold to them before; Bilal has built this kind of system at scale. We have worked side by side since before Solara Home had a name.

Worked together
1–3 years
Hiring
A senior engineer and our first customer-success hire.

About the founder

Ayesha Malik

Founder & CEO · Lahore, Pakistan · 9 years of experience

Ayesha was an electrical engineer at a utility before selling solar door to door. Started Solara Home in 2024 and works on it full-time from Lahore.

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