Harvestly

The problem

Smallholder farmers sell to middlemen at half the city price because they can't reach buyers or move produce before it spoils.

The solution

Harvestly takes orders from restaurants and grocers a day ahead, collects from farms at dawn and pays farmers by mobile money the same evening.

Who it's for

Farmers within 150 km of a city, and the restaurants and grocers they supply.

Market

Bottom-up: about 75,000 customers like this in Kenya and nearby, worth roughly $240 million a year at our prices.

Competition and edge

Headline metric

14,300 active users, growing 18% a month

The team

Wanjiru knows the customer and has sold to them before; Peter has built this kind of system at scale. We have worked side by side since before Harvestly had a name.

Worked together

1–3 years

Hiring

A senior engineer and our first customer-success hire.

About the founder

Wanjiru Kamau

Founder & CEO · Nairobi, Kenya · 7 years of experience

Wanjiru grew up on a family farm and ran logistics for a food distributor for five years. Started Harvestly in 2024 and works on it full-time from Nairobi.

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