Mealmap

The problem

Families throw away a quarter of the food they buy and spend an hour a week deciding what to cook.

The solution

Mealmap plans a week of dinners from the supermarket's current offers and what is already in the cupboard, and sends the list to the shop.

Who it's for

Households with children who cook most nights.

Market

Bottom-up: about 90,000 customers like this in United States and nearby, worth roughly $240 million a year at our prices.

Competition and edge

Headline metric

22,400 active users, growing 12% a month

The team

Emily knows the customer and has sold to them before; Noah has built this kind of system at scale. We have worked side by side since before Mealmap had a name.

Worked together

1–3 years

Hiring

A senior engineer and our first customer-success hire.

About the founder

Emily Parker

Founder & CEO · Denver, United States · 11 years of experience

Emily was a dietitian and wrote meal plans for 600 families. Started Mealmap in 2025 and works on it full-time from Denver.

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