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Papertrail

In review

Customs paperwork filled in from the invoice

Mobility & logisticsBuild MVPVietnam
Active users
85
Paying customers
14

The problem

Small exporters fill in the same shipment details on nine customs forms, and one mistake holds a container at the port for a week.

The solution

Papertrail reads the commercial invoice and packing list, completes every customs form and checks them against the destination's rules.

Who it's for

Exporters and freight forwarders shipping 5–500 containers a year.

Market

Bottom-up: about 120,000 customers like this in Vietnam and nearby, worth roughly $240 million a year at our prices.

Competition and edge

What people use today

Mostly spreadsheets, phone calls and doing nothing. The established suppliers sell to large organisations and are too expensive and too slow to set up for the customers we serve.

Why this team wins

Linh was a customs broker for seven years, so the team knows the buyers by name. Minh built the core technology, and the first customers came by referral.

Headline metric

85 active users, growing 14% a month

The team

Linh knows the customer and has sold to them before; Minh has built this kind of system at scale. We have worked side by side since before Papertrail had a name.

Worked together
1–3 years
Hiring
A senior engineer and our first customer-success hire.

About the founder

Linh Nguyen

Founder & CEO · Ho Chi Minh City, Vietnam · 7 years of experience

Linh was a customs broker for seven years. Started Papertrail in 2025 and works on it full-time from Ho Chi Minh City.

LinkedIn

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