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Paywise

In review

Wages on demand, without the payday loan

FintechTractionMexico
Active users
42K
Paying customers
61

The problem

Hourly workers borrow at 300% interest to cover the gap before payday, even though they have already earned the money.

The solution

Paywise lets employees withdraw wages they have already earned for a small flat fee, paid for by the employer as a benefit.

Who it's for

Employers of hourly staff in retail, hospitality and manufacturing.

Market

Bottom-up: about 60,000 customers like this in Mexico and nearby, worth roughly $280 million a year at our prices.

Competition and edge

What people use today

Mostly spreadsheets, phone calls and doing nothing. The established suppliers sell to large organisations and are too expensive and too slow to set up for the customers we serve.

Why this team wins

Valeria ran payroll operations for a 12,000-person retailer, so the team knows the buyers by name. Diego built the core technology, and the first customers came by referral.

Headline metric

42,000 active users, growing 17% a month

The team

Valeria knows the customer and has sold to them before; Diego has built this kind of system at scale. We have worked side by side since before Paywise had a name.

Worked together
More than 3 years
Hiring
A senior engineer and our first customer-success hire.

About the founder

Valeria Ramírez

Founder & CEO · Mexico City, Mexico · 12 years of experience

Valeria ran payroll operations for a 12,000-person retailer. Started Paywise in 2024 and works on it full-time from Mexico City.

LinkedIn

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